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 Don't waste our time and we won't waste yours! Please do not text us unless you're a serious business owner or creator looking to work with the best in the world to hyper-scale your business - without any risk on your end.

Case Study: How We Went From $0 To $1,600,000 In 10 Days 
With A Brand New Offer In 2024 (Every Secret Revealed)

✅ Who We Are 

We Scale Creators helps creators and business owners generate millions of dollars per month by launching and scaling full-service marketing campaigns.

We invest upwards of $100,000 - $500,000 of our own capital into handling everything from strategy, offer creation, marketing, advertising, and scaling.

We’ve helped the crème de la crème of creators generate over $55M+ in trackable results like:

Cheryl Porter, CarShield, Growth.com, Douglas James, Mike Dillard, and 200+ others.

Launch Numbers

✅ Meet The Creator

The creator is Cheryl Porter who is the world’s #1 vocal coach with 38M+ followers across Youtube, TikTok, Instagram, & Facebook.

The Problem

Despite her large following, Cheryl Porter was struggling to scale her existing vocal coaching products.

She was primarily losing revenue every month due to:

• Mediocre marketing strategy
• Low-converting sales funnel
• No paid advertising

She needed a custom-tailored, high-converting marketing campaign to regain momentum and grow her business. This would involve a complete overhaul of her business, implementing paid advertising, and creating a scalable offer structure.

The Objective

The objective was to launch a new high-converting offer and sales funnel for Cheryl Porter. We aimed to leverage both her organic audience and paid traffic to rapidly scale to over 7-figures in revenue in one week.

The Funnel Strategy

When deciding on the best funnel structure for the Live Vocal Star Academy, we chose the 5-Day Challenge Funnel for several reasons:

The challenge funnel allows us to launch to Cheryl’s audience by leading with value rather than directly promoting a product.

It allows us to generate hundreds of thousands of leads that we can sell products to both short-term and long-term.

We’re able to spend a significant amount of time with prospects before pitching our offer (the more they consume, the more they’ll convert!)

We’re also able to handle objections throughout the challenge and ensure participants are not only educated but motivated but also primed to take the next step.

✅ The Offer

When it came to crafting the offer, we knew we needed something new and exciting for Cheryl’s audience in order to have a 7-figure launch.

Cheryl's followers had been asking for live coaching for years but she never offered it before.

We created the Live Vocal Star Academy - a 6-week live, interactive group coaching program that allowed students to learn how to transform their singing from Cheryl in real-time.

✅ The Name

Most marketers don’t place enough importance on choosing the right name for their offers. A strong name does more than just describe a product - it creates images and emotions in the mind.

"Vocal Star" symbolizes more than just improving singing skills - it’s an identity transformation. By joining the program, students wouldn't just become better singers - they'd become vocal stars.

We added "Live Academy" to emphasize the interactive, real-time structure of the program while communicating participants will get a hands-on experience with Cheryl herself (and sets the program apart from her pre-recorded courses).

✅ The Pricing

Getting the price right is the key to scaling any offer. For Cheryl's new program, we aimed higher than her existing products to ensure a big launch.

We analyzed the market, competitors, and existing data while also factoring in Cheryl charges $1,000 per hour for one-on-one coaching.

Our goal was to make the offer feel valuable but still within reach for her audience. We settled on $397 for the full program. 

This strategic pricing allowed participants to access high-caliber coaching at just $66 per lesson - a fraction of the cost of her one-on-one sessions. 

The Upsell: Monetize Your Music

Creating high-converting upsells is all about solving new problems that come up after someone buys the front-end product - people only buy solutions in problem states.

For Cheryl's program, we created "Monetize Your Music" as the upsell. This addressed a new challenge: after learning to sing, how do you become known and make money from your passion?

The upsell covered topics like building a personal brand, growing an audience, and making income from music. This allowed us to increase the average order value of each customer allowing us to spend more on paid traffic to acquire each customer.

We tested two different price points ($97 and $197) - more information on that later.

The Downsell: Monetize Your Music 3-Pay

If someone says no to the full-price upsell, we don't just let them go. Instead, we offer them a chance to get the same great product, but with a more flexible payment plan.

We created a 3-pay version of "Monetize Your Music" for those who couldn't afford the full amount right away. 

By offering this payment option, we capture sales that might otherwise be lost. It's a win for customers who get more time to pay, and a win for us as we increase overall conversions and revenue.

The Fly Out

Travel to Chicago: The team flew to Chicago ensuring the content was recorded as quickly as possible with the utmost professionalism.

• Scripting: Every piece of content was meticulously scripted, ensuring that the messaging was clear, persuasive, and aligned with the overall funnel strategy. A teleprompter was used to ensure smooth delivery.

• Recording Sessions: Over the course of 2 days, Cheryl recorded all the essential video content, including the Video Sales Letter (VSL), ads, upsell videos, and challenge videos.

• Time Invested: The recording sessions took approximately 17 hours in total. Considering the total revenue generated, these were $75,000/hour activities for Cheryl Porter.

• Editing: Following the recording, all the footage was professionally edited to ensure it met the highest standards. The editing process included optimizing the videos for different platforms, adding graphics, and ensuring smooth transitions.

In addition, the fly-out provided us the opportunity to deepen our relationship with the creator which is in alignment with our primary core value of focusing on relationships as well as beneficial for long-term business.

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Step One: The Lead Magnet

To kick off the funnel, we created a high-converting opt-in page that collected prospect’s name, email, and phone number.

We incentivized leads to provide their phone number by including them in a giveaway where they can potentially win a free 1-1 vocal coaching session with Cheryl Porter.

To kick off the funnel, we created a high-converting opt-in page that collected prospect’s name, email, and phone number.

We incentivized leads to provide their phone number by including them in a giveaway where they can potentially win a free 1-1 vocal coaching session with Cheryl Porter.

The result? 182,342 email's and 93,000 phone numbers opt-ed in which allowed us to create a massive list of leads primed for engagement throughout the funnel and for future launches.

We focused on four key needle-movers to boost opt-ins:

• Reason for providing information: In order to maximize opt-in rates, it’s critical to provide a reason to provide information in each form. For example, for the email form, we put (info sent here) and for phone number, we mentioned (for giveaway).

• Powerful, Outcome-Driven Headline: The opt-in page featured a headline that immediately captured attention, promising a clear and desirable outcome while removing the core limitations of the market.

• Credibility Enhancers: We included an image of her social media followers as well as a credibility bar to boost authority and trust.

• Countdown Timer: We added a countdown timer to create a sense of urgency, encouraging visitors to sign up for the challenge before time ran out. This urgency was key in driving faster sign-ups and increasing overall participation.

The opt-in page converted at 44% over 182,323 leads.

Step Two: The Tripwire Page

After the opt-in page, we redirected leads to a tripwire offer - a low-cost, high-value product designed to convert leads into paying customers by solving a common problem faced by Cheryl’s audience.

This allowed us to generate sales and revenue before the challenge began.

When it comes to creating a high-converting tripwire offer, it’s critical to offer a good reason and a good deal.

The outcome sold was the ability to instantly improve singing performance and protect your voice for years to come by having the right vocal warm up techniques.

This was focused on solving one major pain point rather than providing too much value that would potentially hinder sales for the Live Vocal Star Academy.

Cheryl had also sold this course in the past for $99 - so we discounted it to only $47 (50% OFF) in order to increase conversions by offering a great deal.

Total Tripwire Stats:

The tripwire $118,534 in revenue at a 2.4% conversion rate.

This also allowed us to create a list of buyers who were now more likely to invest in higher-ticket items.

Step Three: The Challenge Pages

The challenge page was kept simple and uncluttered allowing the video to be the main focus.

Important note: Although the challenge provided a lot of valuable information, it was primarily focused on being motivational and fun rather than entirely educational.

The intention was to keep the viewer’s engaged and in a high-energy state and save the majority of the education for the actual offer being pitched at the end of the challenge.

Underneath the video, we included a teaser that subtly pre-sold the Live Vocal Star Academy by teasing “something special” was being announced on the last day of the challenge that would allow students to get live vocal coaching from Cheryl Porter.

This allowed us to create a hot-list of 12,532 high-intent prospects ready to take the next step in their journey.

Step Five: Thank You Page

The thank you page consisted of a short, 2-minute video increasing excitement for the challenge along with a link for leads to automatically add the challenge dates and times to their calendar.

We also included a section underneath the video encouraging leads to invite their friends and family to the challenge by explaining how it would make it more fun and powerful.

If leads did not purchase the tripwire offer, they had another chance to purchase on the thank-you page.

Step Four: The Sales Page

Hero Section

The hero section included:

• Eye-brow: Calling out the target audience while focusing on removing limitations and promising an identity transformation.

• Core headline: Scarcity-based headline detailing out the live program, building authority, and selling outcomes along with an identity transformation.

• Sub-headline: Entirely focused on removing core limitations of the audience.

• VSL: 10-minute VSL building hype, promising outcomes, and giving information on what’s included inside the Live Vocal Star Academy.

• Credibility bar: Building authority and trust by showcasing major news outlets that Cheryl Porter has been featured on.

• Countdown Timer: We used a countdown timer from DeadlineFunnel that increased urgency by mentioning the time left to join the program.

Weekly Timelines 

The timeline section included:

• Weekly timelines: Overview of the core topic of each week inside the program while focusing on outcomes.

• Outcome-based headlines: Rather than including exactly what would be included in each week, we focused on the outcomes they would achieve.

• Strong descriptions: We included a mix of what they would be learning inside each week while also focusing on outcomes and removal of limitations.

• Animated GIFs: For the images, we turned them into animated GIFs with Cheryl coaching students in order to help prospects visualize themselves being coached by Cheryl.

• Outcome-based CTA’s: Notice a pattern here? When it comes to marketing and sales, people only purchase outcomes - so we included outcome-based CTA’s throughout the page.

Social Proof

The social proof section included:

• Authority-based headline: We focused on building authority and credibility by mentioning how they can become “one of countless celebrities, superstars, and student success stories” who have transformed their singing forever with Cheryl Porter’s coaching.

• Clickable testimonials: Each testimonial provided a clickable video featuring different celebrities and students who have invested in Cheryl Porter’s programs.

• Scarcity-based CTA: The CTA pushed prospects to purchase by mentioning that it’s the “last time ever” they’ll be able to join the Live Vocal Star Academy.

• Money-back guarantee sub-headline: We included a short money-back guarantee sub-headline underneath every CTA on the page.

Offer Breakdown

The social proof section included:

• Authority-based headline: We focused on building authority and credibility by mentioning how they can become “one of countless celebrities, superstars, and student success stories” who have transformed their singing forever with Cheryl Porter’s coaching.

• Clickable testimonials: Each testimonial provided a clickable video featuring different celebrities and students who have invested in Cheryl Porter’s programs.

• Scarcity-based CTA: The CTA pushed prospects to purchase by mentioning that it’s the “last time ever” they’ll be able to join the Live Vocal Star Academy.

• Money-back guarantee sub-headline: We included a short money-back guarantee sub-headline underneath every CTA on the page.

Offer Breakdown

The offer breakdown section included:

• Product icons: Eye-catching, professionally designed icons showcasing the core product and bonuses.

• Core product and bonuses: We included clear headlines along with outcomes of the core product and bonuses. Each item is presented separately to emphasize the nature of the offer and maximize perceived value.

• Strong descriptions: Compelling, benefit-driven descriptions for each element of the offer. These focus on outcomes, transformation, and removal of limitations rather than just features. 

• Perceived value: A monetary value assigned to each item, with the total far exceeding the actual price of the offer. This creates a sense of getting an incredible deal and helps justify the investment. 

Comparison Graph

The comparison graph included:

• Contrast-based headline: A powerful headline that immediately grabs attention by highlighting the difference between the Live Vocal Star Academy and other vocal coaching programs.

• Comparison graph: An easy-to-read graph that details the differences between what the Live Vocal Star Academy offers compared to other vocal coaching programs.

• Outcome-focused: Each point of comparison emphasizes outcomes of what they’ll accomplish inside the program.

• Offer information: The graph also includes what’s included in the program (such as lifetime recordings, private community, etc).

• Scarcity-based CTA: The CTA pushed prospects to purchase by mentioning that it’s the “last time ever” they’ll be able to join the Live Vocal Star Academy.

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Order Breakdown

The order section included:

• Product icon set: Eye-catching, professionally designed icons showcasing the core product and bonuses.

• Price justification: Rather than saying the price is “$397” we price anchored at “Join Today For Only $66 Per Lesson (94% OFF) in order to increase conversions.

• Scarcity-based CTA: The CTA pushed prospects to purchase by mentioning that it’s the “last time ever” they’ll be able to join the Live Vocal Star Academy.

• Product breakdown: Compelling, benefit-driven titles and descriptions for each element of the offer. These focus on outcomes, transformation, and removal of limitations rather than just features. 

Money Back Guarantee

The money-back guarantee section included:

• Simple headline: We created a custom “Cheryl Porter” guarantee to reduce perceived risk with her name along with mentioning the risk-free money-back guarantee.

• Money-back guarantee icon: Simple money-back guarantee icon with Cheryl Porter’s brand colors and icon.

• Strong, detailed description: Detailed money-back guarantee explaining how the program is risk-free and customers can get their investment refunded in full after the first week of the live program.

Certificate

Information Section

Initially, we did not have this section on the sales page. However, after receiving feedback and questions regarding the date and accessibility of the program, we included this section in order to provide clarity and increase conversions.

The information section included:

• Clear headline: The headline provides clarity that students can join anywhere in the world on any device.

• Program date: We mentioned the time of the first live session (and intentionally chose Saturday in order to provide accessibility to students and people at work).

• Live Vocal Star Academy graphic: Graphic providing clarity on the live element and coaching with Cheryl Porter.

• Scarcity-based CTA: The CTA pushed prospects to purchase by mentioning that it’s the “last time ever” they’ll be able to join the Live Vocal Star Academy.

• Money-back guarantee sub-headline: We included a short money-back guarantee sub-headline underneath every CTA on the page.

Who Is Cheryl Porter

The about me section included:

Authority-based headline: The headline mentions how Cheryl is the “world’s #1 vocal coach” with over 38M followers in order to build authority and credibility.

Social media followers: We included a picture of Cheryl’s followers across different social media platforms to further enhance credibility.

Strong description: The description is focused on Cheryl’s accomplishments as well as her intentions with the Live Vocal Star Academy.

FAQ

The FAQ section included:

• Basic questions: Questions based on what the program is, who it’s for, removing limitations, and what the outcomes they can expect.

• Objection questions: We also had a focus on removing the core limitations of the audience inside the FAQ.

• Scarcity-based CTA: The CTA pushed prospects to purchase by mentioning that it’s the “last time ever” they’ll be able to join the Live Vocal Star Academy.

• Money-back guarantee sub-headline: We included a short money-back guarantee sub-headline underneath every CTA on the page.

Order Form

The order form section included:

• Payment information: A secure, user-friendly payment interface designed to be straightforward and instill trust, with clear labeling and minimal required fields to reduce friction in the checkout process.

• Countdown timer: A countdown timer showing the limited time left to take advantage of the offer. This creates a sense of urgency and encourages immediate action.

• Product icon set: Eye-catching, professionally designed icons showcasing the core product and bonuses.

• Product descriptions: Compelling, benefit-driven titles and descriptions for each element of the offer. These focus on outcomes, transformation, and removal of limitations rather than just features. 

• Scarcity-based CTA: The CTA pushed prospects to purchase by mentioning that it’s the “last time ever” they’ll be able to join the Live Vocal Star Academy.

• Money-back guarantee: We included a money-back guarantee icon and description on how it works. 

• Trust badges: A collection of trust indicators and security badges displayed underneath the payment information. These included SSL certificates, secure payment icons, and logos of well-known payment processors to reassure customers about the security of their transaction.

✅ Upsell Page

The upsell page included:

• Strong VSL: The VSL was focused on building on the excitement and momentum from the initial offer and then transitioning into the new problem and new solution.

• Outcome-based headline: A powerful, results-driven headline that immediately captures attention and speaks directly to the prospect's desired outcomes.

• Outcome-based bullets: A series of benefit-focused bullet points that highlight the key outcomes of the upsell offer. 

• Price justification: A clear breakdown of the value proposition, demonstrating why the upsell is an incredible deal.

• Outcome-based CTA: The CTA had the primary outcome of the offer “Yes! I Want To Start Making Money With My Music!”

Downsell Page

We started by reminding people of everything they'd miss out on if they didn't take the upsell. We painted a vivid picture of the success they could achieve with the offer.

Then, we addressed the fact that they may have said no due to the price and offered a new deal - 66% off if they buy today, with the rest spread over two more payments. 

This allowed us to make the offer more attainable and breaks the cost into smaller chunks allowing people to get access without the initial upfront cost.

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Paid Advertising

After analyzing the data from our initial Live Vocal Star Academy offer launch, we identified our most valuable Facebook retargeting audiences. These audiences proved to be the most profitable:

• Video Views
• Buyer Leads List
• Instagram Engagement - Last 180 Days
• Instagram Engagement - Last 30 Days

These top-performing audiences consistently delivered strong results, outperforming other retargeting groups.

We also tested several other retargeting audiences, which showed some promise but didn't perform as well as our top four. These audiences achieved a Return on Ad Spend (ROAS) of 1.5 or lower:

• All Website Visitors
• Abandoned Carts from Tripwire Offer
• Facebook Engagement - Last 30 Days
• Initiated Checkout - Last 30 Days
• Tripwire Offer Buyers

By focusing our efforts on the top-performing audiences, we were able to maximize our ad spend efficiency and drive better overall results for the campaign.

Challenge Funnel

Timeline: Our challenge funnel ran from July 9th to July 22nd, giving us a 13-day window to create a sense of urgency, excitement, and maximize leads opt-ing into the challenge.

Creative Strategy: We tested over 250+ different angles and hooks across different image and video creatives to capture attention and drive opt-ins.

Here are our top three performing creatives:

Top Performing Video Creative #1: 

Top Performing Video Creative #2:

Top Performing Video Creative #3:

Image Creative Examples:

Total Challenge Stats:

• Total spent: $235,556.16
• Total clicks: 449,351
• CPC: $0.52
• Total leads: 149,900
• CPL: $1.57
• Opt-in rate: 33.36%

✅ Sales Funnel

Timeline: After the challenge concluded on July 26th, we began running ads to the Live Vocal Star Academy between July 26th - August 1st at 11:59 PM PT.

Here are our top three performing creatives:

Top Performing Creative #1: 

Top Performing Creative #2: 

Top Performing Creative #3: 

Google

We decided to launch a last-minute Google ads campaign and generated $35,640 (with payment plans included) with $14,685 in total spend.

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✅ Email Marketing

We implemented a comprehensive email marketing strategy designed to maximize engagement, build anticipation, and drive conversions. 

Our approach consisted of two main email flows: the Challenge Email Flow and the Live Vocal Star Academy Email Flow.

✅ Challenge Email Flow:

We created a series of emails to support and engage participants throughout the challenge:

• 7-Days Left: Pre-Challenge Checklist 
- Objective: To prepare participants and build excitement

• 3 Days Left (reminder)
- Objective: To re-engage participants and create urgency

• 24 Hours Left
- Objective: Purpose: Excitement building and final preparation

• Challenge emails 1-5
- Objective: To guide participants through each day of the challenge

We kept the challenge emails simple and to the point in order to optimize for link clicks:

Note: We included a teaser in the daily challenge emails, mentioning that something special was coming on day 5 to maintain engagement and curiosity throughout the challenge.

Live Vocal Star Academy Email Flow:

For the main offer, we implemented a twice-daily email strategy, sending one email in the morning and one in the evening. 

This approach allowed us to reach prospects at different times of the day, cater to various buying behaviors, and test different email angles.

Day 1:

• Morning email: Direct announcement (introducing the Live Vocal Star Academy)
• Evening email: Reminder of the limited bonus (live Q&A with Cheryl for first 500 students)

Day 2:

• Morning email: Story-based email on Cheryl's transformation (to build emotional connection and handle objections)
• Evening email: “If you’re a parent read this” (a lot of Cheryl’s audience is young so we targeted parents and spoke to the benefits of putting their kids in the program)

Day 3:

• Morning email: Payment plan announcement (to address potential financial objections
• Evening email: Deep dive into pain points 

Payment plan email example:

Day 4:

• Morning email: FAQ based email
• Evening email: Scarcity-based email with focus on outcomes

Day 5:

• Morning email: Student testimonial / transformation email
• Evening email: Doors close tomorrow

Student testimonial email example:

Day 6:

• Morning email: Final day to join angle
• Evening email: Last chance to join
• Evening email 2: 3 hours left email

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